Types of Mobile Marketing
Mobile marketing refers to several types of marketing that involve utilisation of mobile phone technology to reach the target audience. Most people associate mobile marketing with SMS campaigns. It is the oldest and the most popular form of marketing via mobile phones but it is not the only way to communicate value of your products or service to your customers.
Some of the most popular and effective types of mobile marketing include:
SMS marketing. As mentioned earlier, sending short text messages to potential buyers is the oldest form of mobile marketing. The first modern mobile phones in the 1990s were able to receive only text messages and as a result, SMS marketing was the only option available. The technology progressed tremendously since then and modern mobile phones are capable of much more than they used to. Nevertheless, SMS marketing remains the most popular type of mobile marketing for two reasons. The first reason is that short text messages remain one of the most popular modes of communication and the vast majority of people read every SMS they receive. Immediately! The second reason for popularity of SMS marketing among both small and large businesses is the fact that it is the least expensive of all options.
MMS marketing. Rather than sending simple text messages, many companies decide for MMS marketing instead. It is believed to make a better impression on the receiver as it involves the use of image, sound and video, creating a similar effect to that of TV ads. But in comparison to SMS marketing, MMS marketing is more expensive. Lastly, not all mobile phones can receive MMS. There aren’t many but it is still possible to purchase mobile phones that can receive only SMSes.
Bluetooth mobile marketing. It refers to a type of mobile marketing which utilises the Bluetooth technology for mobile marketing. Bluetooth allows you to deliver SMS or MMS messages to potential buyers within a particular geographical position for free. As a result, this type of mobile marketing is especially popular among locally oriented businesses although it has its drawbacks as well. Firstly, the mobile phone users need to be within a particular distance of a Bluetooth enabled computer and secondly, they need to accept the message.
Mobile Internet marketing. Also known as mobile web marketing, mobile Internet marketing involves the use of both the world wide web and mobile phones. It can be classic web marketing such as pop-out ads but it can also involve optimisation of a website in order to make it both search engine and mobile phone friendly. Since the number of mobile phone users connecting to the Internet is growing rapidly, mobile Internet marketing is one of the fastest growing mobile marketing strategies.