Mobile Web Marketing Vs Traditional Web Marketing

Most business owners associate mobile marketing with sending SMSes and MMSes. But as we showed in our article “Types of Mobile Marketing”, there are other ways to reach the target audience. One option is to use the Bluetooth technology which works virtually the same as the traditional mobile marketing except that SMSes or MMS are send via Bluetooth enabled computers. The second alternative to the traditional mobile marketing such as the service offered by this SEO London organisation, is mobile web marketing which utilises the world wide web to reach the customers and communicate value of your products or service.

A Comparison between Mobile and the Traditional Web Marketing

Mobile web marketing is very similar to the traditional web marketing. But there are several important differences between the two types marketing including:

Mobile SEO

Mobile web ads are not the only way to reach your audience via the Internet. Even better is to reach them through your website. To be able to do that, however, you need your website ranked high in search engine results pages (SERP) because the vast majority of people search for products, service or information via search engines. And in most cases, they open only the first few websites that are displayed in SERP. To get among those first few websites, you need your website adored by the major search engines. This can be achieved with search engine optimisation (SEO).

The traditional SEO may not be enough to persuade mobile web users. If your website takes too much time to load or is hard to navigate, you aren’t only losing visitors but potential buyers too. So before you hire a SEO provider, be sure to ask about mobile SEO services.