Mobile Web Marketing Vs Traditional Web Marketing
Most business owners associate mobile marketing with sending SMSes and MMSes. But as we showed in our article “Types of Mobile Marketing”, there are other ways to reach the target audience. One option is to use the Bluetooth technology which works virtually the same as the traditional mobile marketing except that SMSes or MMS are send via Bluetooth enabled computers. The second alternative to the traditional mobile marketing such as the service offered by this SEO London organisation, is mobile web marketing which utilises the world wide web to reach the customers and communicate value of your products or service.
A Comparison between Mobile and the Traditional Web Marketing
Mobile web marketing is very similar to the traditional web marketing. But there are several important differences between the two types marketing including:
Display of ads and response. Mobile browsers work differently than the classic web browsers. They are designed to make the most out of small space and as a result, there is simply not enough space for all the ads that are displayed on an average website. Instead, the ads are usually displayed one at a time in the form of pop-ups. Unlike pay-per-click ads that largely remain unnoticed, pop-up ads are impossible to ignore. And while they are already there, most people scan them through before closing them. As a result, mobile web marketing generally has a much better response in comparison to the traditional web marketing.
Cost. Another important difference between mobile and the traditional web marketing is the cost which is very important to all businesses, especially those with a limited budget for marketing. Since mobile web marketing is relatively new, there is not as much competition and as a result, the prices are generally much lower.
The future. Mobile web marketing has huge potentials. The statistics show that there are more than twice as many mobile phone users than computer owners which means that more people access the Internet via their mobile phones than computers. Not everyone who has a mobile phone can access the Internet but the number of smartphone owners is rising tremendously with each year and is expected to do so in the future as well.
Mobile web ads are not the only way to reach your audience via the Internet. Even better is to reach them through your website. To be able to do that, however, you need your website ranked high in search engine results pages (SERP) because the vast majority of people search for products, service or information via search engines. And in most cases, they open only the first few websites that are displayed in SERP. To get among those first few websites, you need your website adored by the major search engines. This can be achieved with search engine optimisation (SEO).
The traditional SEO may not be enough to persuade mobile web users. If your website takes too much time to load or is hard to navigate, you aren’t only losing visitors but potential buyers too. So before you hire a SEO provider, be sure to ask about mobile SEO services.